intelligent titles
Disclaimer: This Story is completely fictive, any resemblance with existing people is pure coincidence.
Let's say You own a company named greenSix.
Your company has a product called FOBO-Inspire.
You've created a brochure with the title "greenSix presents FOBO-Inspire".
Now the big question: how to entitle the chapters?
"The media concept of FOBO-Inspire"
"FOBO-Inspire system description"
"FOBO-Inspire dialogue at the POS"
This is even more effective, when the chapters literally begin with the words FOBO-Inspire is, FOBO-Inspire can, FOBO-Inspire has...
The product doesn't get any better by repeating it's name in every sentence! But some people will never learn it. None of my business if the purely fictive clients of the fictive company never care reading the brochure because it seems the creators were retarded.
